Caring for your Eterna Iron free  Shirt

Machine washing

1. Separate whites from colours.

2. Button the shirt.

3. Wash the shirt at 40 – 60 °C.

4. Do not overfill the machine. We recommend use of fabric softener in the final rinse.

5. Do not wring the shirt but hang it on a hanger and pull the collar and cuffs into shape.

The Eterna shirts from Robert Smart Menswear in York will dry smoothly virtually wrinkle free and, after 10 – 15 minutes wear, all remaining creases will disappear.

Professional Laundering

For the best result, ask your laundry to use a light press and NO starch.

When dry, you might think the shirt still requires a quick dash with a light iron.   DO NOT BOTHER.  After twenty minutes on the body, the shirt will be wrinkle-free and will stay that way all day.

Frequently Asked Questions

Q. How long will the non-iron finish last?

A. As long as the life of the shirt. The organic formula that is applied to the yarn is indiginous to the cloth. In short – you will never have to iron your non-iron shirt. Other, cheaper shirts that claim to be non-iron have a coating that is applied to the cloth which will wash out.

Q. I am a very unusual size, can I still have an iron free life?

A. Yes. just give Robert Smart Menswear in York a call. We might have what you need (it is impossible to mention all options in the Web site). If not, using our made to measure service you can have any size, style and cloth. So, if you have the neck of Mike Tyson or the longest arms in the Western Hemisphere – let us deal with it.

Q. I am a regular neck size, but I have very short arms. Will I have to have made to measure?

A. No. We have an excellent sleeve shortening service which will give you the appearance of a bespoke shirt as we basically remake the sleeve to keep the proportions. £10 per shirt.

Q. What about washing instructions?

A. Detailed washing instructions will be sent with the shirt but they are literally this: – simply wash shirt in normal way, pull out of washing machine and hang to dry.

Q. What happens if my shirt gets ironed by mistake?

A. Nothing. Its just a shame that anyone has wasted their time! But try to make sure no-one irons the collar and cuffs: you will see as soon as the shirt comes out of the machine that they do not need touching with the iron and your shirt will last a lot longer if they are left alone. (In our opinion, it’s the pressing of the collar and cuffs on an ordinary cotton shirt that shortens their life considerably).